- MEGA LENGTH AND INTENSE BLACK DEFINITION - a fluid, fast-drying high-pigment formula coats each lash perfectly adding amazing definition and incredible length from the very first stroke
- UNIQUE LASH-SEPARATING MASCARA BRUSH - specially designed to work in harmony with the creamy formulation mascara to smoothly coat each individual lash and separate them out for a natural look
- LASH CONDITIONING FORMULA - created for comfortable, all-day wear, the mascara contains Sweed Vegetal Extract to soothe and nourish the lashes
- CRUELTY FREE- All Pippa of London’s cosmetics are made to the highest standards of quality using the finest ingredients and are never, ever tested on animals
- GENUINE PIPPA OF LONDON PRODUCT – the word-of-mouth cult brand of affordable make up born out of the creative energy and diverse cultures of 21st Century London and loved all over the world