- CLEAN INGREDIENTS: Formulated with 87% naturally derived ingredients that provide lashes with a fuller, healthier appearance.
- HIGH-IMPACT FORMULA: Buildable, flexible formula helps prevent clumping or flaking even with multiple coats. One inky, deep shade we call Rich Black.
- NOURISHING INGREDIENTS: Shea butter derivatives helps to soften and condition the lashes and Jojoba Oil strengthens lashes for growth and retention.
- AWARD WINNING: Recognized by Glamour's Beauty Award Winner for Best Mascara (2022), Bustle's Beauty Award Winner (2022), Allure Best of Beauty award winner for Best Mascara, All the Drama (2022).
- EASY TO USE: Full, tapered brush wand hugs and grips every lash for even application. To prevent flaking, allow each layer to dry before going with the next. Apply generously for a more dramatic look.